Aesthetic, formal and semantic coherence

Once the communication paths and development processes were established and the idea and potential of the piece began to clarify, the team entered the process of collectively developing a multimedia piece rather than developing a compilation of individual strands of material. The constituting elements were being created to support and enhance the form, aesthetic and message of a collaborative, multimodal, hybrid physical-digital piece. Media combinations were structured so their elements could complement and extend each other. Elements did not compete for the audiences’ attention. Material that did not fulfill these criteria, even if successful in their own right and even if they were the result of countless hours of work, was excluded.

The result is a piece that immerses the audience in its cohesive, multimedia reality. The consistency of the multimedia language promotes multimodal modes of perception for the audience. Multiple, concurrent sensory perception streams are effortlessly used in an interconnected manner since all incoming material can be referred to one overriding operational and aesthetic structure. The resulting experience rewards and enhances this perceptual approach and quickly negates any attempts to approach the piece through preconceived, hierarchical perception modes (i.e. this is a dance piece that is supported by music and graphics).

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